At the start of March 2020, Drynks Unlimited entered the Dragons' Den!
Drynks Unlimited Founder and MD, Richard Clark and UK Sales Director, Paul Briscoe went into The Den asking for £125,000 for a 5% stake in our rapidly growing 0% brand.
There were some tense moments in the pitch, especially considering the size of the investment and the newcomer status of the business.
Both Sara Davies and Deborah Meaden saw smashing potential in the innovative drinks business and Sara Davies made them an offer of £125,000 for 7.5% equity.
See how it went on the trailer video below...Drynks Unlimited do not claim ownership to this footage | Copyright BBC © 2020
Richard Clark said being on Dragons’ Den was a "brilliant experience which really made me realise what a powerful story and proposition we have.”
“I am passionate about producing 0% drinks that taste as good as their alcoholic counterparts and that are genuinely sessionable. My aim is to get more people to start rethinking drinking." he said.
“Having the chance to pitch to the Dragons was incredibly exciting, and a little bit nerve-wracking, but they know their stuff and the experience was invaluable. The experience in the Den really helped spur us on and resulted in us investing over £1m in our state-of-the-art Cool Vacuum Distillation plant in Robinson's Brewery, in Stockport.”