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Drynks News

Spartan x Smashed: Official AF Drynks Partners

Spartan x Smashed: Official AF Drynks Partners

by Oliver Kurt

3 months ago


Drynks’ brand Smashed has become the Official AF Drynks Partner of Spartan, the UK’s leading obstacle course race and endurance brand.

This means that Spartan Racers across the UK will soon be getting Smashed with our delicious 0% beer and cider.

Our Smashed alcohol-free beers and ciders will feature at eight UK and Irish Spartan 2020 races as well as supporting Spartan’s recently launched BE UNBREAKABLE campaign.

It goes to show that our Smashed’s range of alcohol-free beers and ciders are perfect for those people wanting to be at the top of their fitness game without sacrificing having a good time.

Our delicious alcohol-free drynks are fantastic for any occasion but are especially good for the Spartan community who are committed to staying healthy, engaged and motivated. Not only can they enjoy our drynks while training, but they’re also perfect for when they want to celebrate their inspiring achievements.

Drynks founder and MD, Richard Clark, is putting the Spartan lifestyle platform to the test by digging deep and training for his very own BE UNBREAKABLE challenge before participating in the Spartan race at Castle Howard, Yorkshire in September 2020.

Check out his announcement video here.

Spartan’s BE UNBREAKABLE campaign was launched in response to the Covid-19 Lockdown in the UK. The challenge is designed to encourage Spartans to focus on fuelling their bodies and minds – much like Drynks’ Smashed range of alcohol-free beers and ciders! We share the common goal of wanting our communities to stay fit and healthy, while practising self-care.

Commenting on Drynks’ partnership with Spartan Race, Richard said: “We’re excited to partner with Spartan to support its races and unique community of Spartans.

"We’re living in unprecedented times and this period of lock-down could turn into a positive experience as people refocus on their health & wellbeing, both mentally and physically.

“It’s even more important now that we keep fit and healthy, and choosing to balance alcohol intake is a positive step. Our ambition is to get everyone rethinking drinking, in order to create a positive experience in these challenging times.”

The Spartan races are incredible events to be part of and include both obstacle and endurance races. To train effectively for one of their races, it is suggested that you need to focus your diet on what you need rather than what you want - this means natural foods and ingredients.

This focus on ‘natural foods’ creates a similarly natural partnership between Spartan and Drynks. This is because Smashed uses the best-possible British ingredients to create authentic tasting beers and ciders. Once the alcohol is gently removed, our drynks have the same bubbly, personality, character and flavour as the full alcohol versions. All Smashed drinks are vegan, gluten free (where possible), low in sugar and contain less than 100 calories.

Emily leRoux, Director of Partnerships at Spartan, said: “People around the world are hungry for ways to stay healthy, engaged, motivated and part of a community. They are looking for tactics and platforms to help them adapt and overcome the world’s obstacles.

"Smashed range 0% drynks are the perfect partner for our brand, to help people overcome the obstacles that isolation bring and reward themselves with a great-tasting alcohol-free beer and cider.”

All of us at Drynks are delighted to be partnering with a brand that is as inspirational and exciting as Spartan. We can’t wait to help Spartans across the UK to achieve their goals as naturally as possible!

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